If It Seems To Good To Be True

Some shops will use coupon’s to attract new customers. I was visiting a shop on a recent trip to California, it was a very cute location so I stopped in to say, “Hi”. The owner handed me a new client discount coupon for 10% off if you spend over a certain amount. I understand why he was giving them out, he thought it would attract new customers. I guess it just might do that, but to me it seemed idiotic.

First off, you shouldn’t be going to go to a mechanic because he’s offering you a discount. You go because you’ve done your due dilligence and found out that he/she is reliable and honest. Secondly lets face facts here, car repair isn’t a cut and dry science with prices explicitly laid out. Though I’m sure some would beg to differ, I’m telling you there is so much room to manuver with pricing. So if you are going to fall for this marketing ploy at least have the cojones to withhold the coupon until the minute when you go in there to pay the bill and THEN ask for your discount.

coupon

My business used to have an association with a very large national chain who constantly offers discounts and promotions. Trust me, these things are mostly bull. If they’re offering you something for less money than they’re using inferior product and if it’s something for free then you’re paying somewhere else.

It’s just like going to the supermarket with a wallet full of coupons and buying a bunch of crap you don’t need just because you have a coupon for it. (I know, angry emails from couponers will be arriving momentarily).

Be smart people, there’s very few real giveaways out there, don’t lose your good judgement over it…the smell test applies.

Questions: dontgetwrenched@gmail.com

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About dontgetwrenched

Elayne Kling, was the owner of a downtown Manhattan auto repair shop for 25 years and recently in Williamsburg, Brooklyn, www.ZPAUTO.com. Elayne knows the particular ins and outs of the auto repair world and keeps up her blog because people will always need help navigating the potential pitfalls of that world. Due to the crazy NYC real estate market she has since closed down her shop and started a new business called Projects Unlimited Inc., helping other small businesses. www.projectsunlimitedinc.com
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